Not only is organic baby food evolving, but, the packaging of said products continues to change with market demands. Gone are the days when mothers and fathers just grab a jar of baby food for their youngster without any question to the ingredients or packaging.
The top four emerging trends driving the global baby food and infant formula market according to Technavio food and beverage research analysts are:
- Packaging and innovation
- Growing popularity of organic baby food
- Expansion of product portfolios by vendors
- Increase in online purchasing
In relationship to packaging, products in glass or disposable tubs contribute to the majority of baby food sales. However, the growing trend is the products being packaged in pouches, i.e., containers with plastic spouts at the top from which the food can be sipped. The pouches are portable, convenient, and extremely compatible with the on-the-go lifestyle of many young families today. Not only that, but, they help to significantly promote independent feeding.
Along with the rise in convenience is the rise of organic baby food. As young parents become more and more educated about their environment, they are turning more towards organic baby food. Organic baby food is raised without antibiotics, hormones, chemicals, and pesticides. Many stipulations govern the manufacture, packaging, and labeling of organic baby food.
With environmental conditions deteriorating globally, there is a rising anxiety as to the safety of the products we use and, even more so, the food we consume. “A growing trend towards organic products is witnessed, which stems from a concern for our health and general well-being and, even more so, that of our children. Organic baby products, food in particular, have therefore garnered much attention in recent years,” says Vijay Sarathi, a lead analyst at Technavio for food research.
Baby food pouches act as food-grade barrier film that aids in keeping the content inside the pouch fresh for longer. In addition, parents feed their baby in small portions and seal the food back in the pouch for later use. Baby food pouch storage is convenient in comparison to box and glass counterparts, as pouches do not occupy much space in diaper bags or the home pantry. At Griffin Rutgers, as the packaging demands change, we continue to keep pace with the imprinting of accurate bar codes and dating to meet your needs of packaging materials.
