The demand for electronic cigarettes is on the rise and is showing no sign of slowing down. Without a doubt, ‘vaping’, as it’s commonly called, is gaining popularity. According to one survey, 10% of adults in the U.S. now vape, and the CDC indicates that more than 9 million U.S. adults vape on a regular […]
According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also […]
In a recent report provided from Research and Markets, the global cosmetic packaging market was valued at $24.86 billion in 2017, with the numbers expected to reach a value of close to $31 billion by 2023. When speaking of cosmetics, the term covers a wide range of products. Beyond makeup, it encompasses everything from toothpaste, deodorant, facial products, bath and body products; primarily anything that touches the skin.
Carefully crafted packaging of luxury goods is designed to deliver a high level of on-shelf ‘wow factor’ to the consumer. Items such as premium foods, cosmetics, and perfumes rely on beautifully created packaging. Quality is integral, and within the luxury category, more than others, minimal design is preferred over confusing branding and messaging.
Paperboard and folding cartons for retail and product manufacturing is becoming a desired choice for product packaging solutions. The multitude of benefits that paperboard offers across its lifecycle – from manufacturing to retailing to consumption and recycling – is becoming clearer every day.
Chances are you don’t pay too much attention to the barcode. It’s ubiquitous and likely a part of your everyday life. It’s a rare grocery or department store that doesn’t have bar codes on all of their products. With a simple swipe, the price and the item name are pulled up in a computer, the […]
When it comes to the printing of cosmetic packaging, clarity, accuracy and appearance are crucial. Manufacturers know that the coding of cosmetic containers and packages requires a high attention to detail and they also know that printing on the high-gloss carton surfaces, plastics and glass in which cosmetics are typically packed, requires a printer that […]
The value of a product contained inside its package may be initially valued based on the aesthetic appeal of its packaging as a first impression marker. When it comes to high end, high value cosmetic products, the aesthetics certainly play a part in the marketing of those products. Regardless of the appeal of products’ packaging […]