Packaging has changed quite a bit over the past few years. Clear packaging, like blister packs and clamshells are becoming a popular choice among manufacturers today. Some studies suggest that shoppers are as much as 400% more likely to pick up a package if they can see the product that is inside.
While packaging has changed, the need for clearly printed information hasn’t changed. Griffin-Rutgers will work with you to choose the precise coder and printer to ensure the accuracy of coding and labeling on blister packs and clamshells in accordance with your manufacturing specifications.
A “clamshell” pack is a fully plastic shell sealed at the edges. It’s one of the most robust retail packages. It’s good for very heavy products, and you do not need to seal a card to a blister, the card is trapped inside the clam. They are very secure from a pilfer-resistance perspective. More and more often, they are being used for small electronic devices. The inaccessibility of the packaging deters theft. Clear plastic clamshells are a popular item for packaging everything from fishing lures to thumb tacks. They are a great choice for merchandizing items, so the consumer knows exactly what they are buying
A “trapped” blister pack has a front and back card with a blister trapped between. The package presents a clean look. A well-designed, easy-open die-cut in the back of the card is often used to make the packaging easier to open. This format is good for heavier products to ensure that the blister stays fixed to the card through shipping and handling.
A blister pack, also known as a push-through pack typically has a perforated foil base attached to a plastic dome. These usually encase pills or capsules to protect them from moisture and tampering. On the back of the aluminum foil is where the consumer sees the information related to the specific pharmaceutical. Blister packaging is an inexpensive option for creating packages that are durable, transparent, and tamper proof.
Blisters are also commonly used on non-perishable, consumer product packages, such as cosmetic packages - which enable the consumer to see the contents, as they hang from peg hooks, in the retail stores.
No matter if you are using blister packaging or clamshells, to discuss your particular needs contact Griffin-Rutgers and let us put our experience in providing printing, coding and labeling solutions for packaging to work for you.
