Label Substrates

Thermal Transfer Overprinters, ribbon rolls up to 1000 meters

Thermal transfer, Print up to 32mm wide

Thermal transfer, print up to 53mm wide

Thermal transfer, print up to 107mm wide

Thermal transfer ribbons

A RFID or Radio Frequency Identification is something that transmits the identity of an object by means of radio waves. There are multiple different ways of identifying an object (human readable, bar codes, 2D codes, etc,) but the RFID premise is based around a microchip with an antenna that transmits data via a reader to a computer, which then translates the radio wave into usable information. RFIDs […]

As part of the marketing of your product, the display label is a mission-critical component that can help inspire—or deter—a purchase decision. A well designed and printed label can draw a prospective customer to the product and then convince them to buy based on what they see and read. There are multiple crucial elements that are involved in designing a display label that’s a true standout.

According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also found that roughly 20% of the respondents have full trust in organic food labels, with less than 60% having only partial trust.

This article possibly should be titled, “Getting to the bottom of your product is a challenge.”  It’s overly simplified to say the bottom of something is the bottom because it’s standing on that surface, but that’s exactly the problem – access.  Bottom labeling, or coding, requires clear access to the bottom.  That’s it. Systems for […]

Finding a labeling machine to suit your specific needs won’t be a problem if you know what to look for when considering your options. The ongoing technology advancements have led to a wide range of very versatile labeling machine choices in today’s marketplace. For instance, today a new labeling machine may come with software that allows you customize labels of many types with special lettering, colors, and graphics.

In 2018, product packaging gave manufacturers a lot of innovative ideas and options, both functionally and aesthetically. 2019 promises to be just as innovative, and continue to grow with more color, graphics and material in exciting new ways.

Making any expenditure on new capital equipment like a new label printers must always be carefully vetted in terms of the potential return on investment. After all, a label printing machine will be an integral part of the operation for years to come, making it a piece of technology you want to ensure will stand the test of time and do its part to facilitate the company’s profitability. And, with this initiative, sooner is always better as there are multiple ways such a piece of equipment can be a business booster in terms of productivity, quality, and cost savings.

As a kid, do you remember trying to get a square peg into a round hole? You sure were determined, weren’t you? For many companies, that’s what it feels like with certain package types. The truth is, not every item has the perfect shape and size to make labeling easy. Often, labeling systems are simply not designed for packages and labeling needs that are outside the “norm.”

When it comes to a display label, there are some very specific elements that you must consider when creating a design that stands out on the shelf and garners the attention you are seeking from your target customer. Here are some important elements that you will want to consider in your design.

Unfortunately, brand reputations are being tarnished across the country because of the high-rate of counterfeit products. Consumers are losing trust, even amongst the most well-known brands. As a result, security labels are trending across all markets as a way to better track and prevent counterfeit products.