Label Substrates

Thermal Transfer Overprinters, ribbon rolls up to 1000 meters

Thermal transfer, Print up to 32mm wide

Thermal transfer ribbons

Thermal transfer, print up to 107mm wide

Thermal transfer, print up to 53mm wide

According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also found that roughly 20% of the respondents have full trust in organic food labels, with less than 60% having only partial trust.

As part of the marketing of your product, the display label is a mission-critical component that can help inspire—or deter—a purchase decision. A well designed and printed label can draw a prospective customer to the product and then convince them to buy based on what they see and read. There are multiple crucial elements that are involved in designing a display label that’s a true standout.

Sometimes, cases include a lot of variable data, depending on the industry or application. There can be addresses, nutritional information, bar codes, lot numbers, product identification, etc. Case labelers are a great strategy to not only save money, but they can also help to reduce the space it takes to produce custom printed cases. Instead, blank cases can be selected for different products and then labeled with variable information on an on-demand basis.

When it comes to a display label, there are some very specific elements that you must consider when creating a design that stands out on the shelf and garners the attention you are seeking from your target customer. Here are some important elements that you will want to consider in your design.

Most consumers are aware that there are products generally manufactured by one company but labeled with another company’s brand, aka private labeling. Not only is this beneficial to the manufacturer who profits from the sale of its product but also creates a stream of revenue from the reseller.  Meanwhile, the store who is rebranding it […]

If you walk into a grocery or department store and check out the baked goods section, chances are you will look at the labels and the ingredients and some of the other packaging that those products come in. More and more consumers read labels for sugar, sodium and calories along with gluten-free, GMO information and […]

If you’ve ever wondered “what is a top and bottom labeling system and what is it used for?”, then you’re not alone. Here are some answers to clarify the confusion.

Unfortunately, brand reputations are being tarnished across the country because of the high-rate of counterfeit products. Consumers are losing trust, even amongst the most well-known brands. As a result, security labels are trending across all markets as a way to better track and prevent counterfeit products.

Manufacturing companies that need to print labels on their products need to first determine whether they need to print on the top or the bottom of the product or need a wrap-around system. As the professionals at Griffin-Rutgers explain there are automatic labeling systems to address each print type. Griffin-Rutgers carries a complete line of […]

Square and rectangle containers are the norm in many retail, pharmaceutical and manufacturing settings and because of that, product labelers have been specifically designed for these packages. As such, products with three and four panel label applications on square and rectangular containers have become more common. Re-Pack Inc. has designed a line of labeling systems […]