In a recent report provided from Research and Markets, the global cosmetic packaging market was valued at $24.86 billion in 2017, with the numbers expected to reach a value of close to $31 billion by 2023. When speaking of cosmetics, the term covers a wide range of products. Beyond makeup, it encompasses everything from toothpaste, deodorant, facial products, bath and body products; primarily anything that touches the skin.
This data includes primary packaging of cosmetics in bottles, cans, pouches, tubes, bags, jars, and more. The materials used are primarily plastic, metal and glass.
More than ever, cosmetic companies are becoming increasingly concerned with meeting the demands in the industry and are looking for more innovative ways to package their products. We stay on top of these ever-changing trends, and work with you to ensure that you have the best labeling, printing, and coding system in place for your packaging needs.
This is affecting companies in one of two ways. For companies that sell their product lines through retail outlets, the changes they must meet require shelf appeal, and thus the process of bringing a new concept to life can take months and sometimes years. Other brands that are sold and marketed online now must bring their products to market much quicker. These companies also need to introduce new products and packaging on a regular basis. No matter what way they are sold, the fact is, most women make their cosmetic purchases based on the packaging.
There’s a wide array of factors influencing packaging decisions. Among them are:
- Suppliers were beginning to move toward the adaptation of recyclable and eco-friendly packaging products due to the ever-growing environmental concerns and demands among consumers.
- Urbanization and the growing awareness about personal grooming has led to the expansion of the consumer base for more cosmetics.
- Portability; consumers want something they can reapply or touch-up on the go.
- Size matters; not to be confused with travel sizes, consumers currently go toward smaller trendy items so that they can efficiently use one color cosmetic this month and try out a new one next month.
- A bright box isn’t enough to stand out anymore. Brands need to play up the colors of their products in creative ways, often incorporating neon colors and intricate foils and metallics.
- Lips are having a moment. Any brand that sells cosmetic colors for lips is able to have a field day with different packaging options since consumers are so eager to try out new shades.
The demand for more creative designs and colors in the packaging and a focus on packaging for brand awareness are the primary factors driving the growth of the market. Plastic has emerged as the material of choice for cosmetics because of its versatile nature. More plastic suppliers are working towards ensuring that their products in turn, are more eco-friendly as well.
Another interesting note in the report is the impact of 3D printing, and how it is significantly changing the consumer’s sensorial experience. It is expected that the technology will have a significant effect on packaging in the near future. Augmented reality is also likely to enter into more packaging solutions.
Of course, that’s a future trend. Today, glass, metals, paperboards and plastics are the materials being used. Colors, unique designs and graphics is the current focus. Let us put our years of ‘know-how’ and expertise to work for you to ensure your cosmetic packaging will grab the consumers eye.