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Product purveyors know that a display label is critical for attracting customers to an item on retail shelves. The label must stand out to get the necessary attention amongst all the other competitive products crammed in around, above, and below the product. That’s why it is well worth the time and effort to create a unique packaging label that draws attention and ultimately facilitates your product being selected above and beyond all others on the shelves. Here are a few tips and tricks on what to focus on to create a unique display label, which, of course, must also contain pertinent information like product information and pricing.
As part of the marketing of your product, the display label is a mission-critical component that can help inspire—or deter—a purchase decision. A well designed and printed label can draw a prospective customer to the product and then convince them to buy based on what they see and read. There are multiple crucial elements that are involved in designing a display label that’s a true standout.
Sometimes, cases include a lot of variable data, depending on the industry or application. There can be addresses, nutritional information, bar codes, lot numbers, product identification, etc. Case labelers are a great strategy to not only save money, but they can also help to reduce the space it takes to produce custom printed cases. Instead, blank cases can be selected for different products and then labeled with variable information on an on-demand basis.
Square and rectangle containers are the norm in many retail, pharmaceutical and manufacturing settings and because of that, product labelers have been specifically designed for these packages. As such, products with three and four panel label applications on square and rectangular containers have become more common. Re-Pack Inc. has designed a line of labeling systems […]
When it comes to a display label, there are some very specific elements that you must consider when creating a design that stands out on the shelf and garners the attention you are seeking from your target customer. Here are some important elements that you will want to consider in your design.
The Indexing Starwheel Labeling system manufactured by Re-Pack is one that is designed to easily integrate with an existing conveyor line system. An indexing system such as this is normally used when a label needs to be placed on the bottom of a container after the filling and capping stations. Containers such as jars, tubes, […]
Re-Pack three roller indexing labeling systems are those designed to “orient a cylindrically shaped item and apply a wrap-around label.” In this labeling process, the label application is accurately aligned to a specific spot on the individual product item. This unique labeling process can be accomplished with a fully automated, in-line system or as an […]