Showing 1–16 of 32 results
Product purveyors know that a display label is critical for attracting customers to an item on retail shelves. The label must stand out to get the necessary attention amongst all the other competitive products crammed in around, above, and below the product. That’s why it is well worth the time and effort to create a unique packaging label that draws attention and ultimately facilitates your product being selected above and beyond all others on the shelves. Here are a few tips and tricks on what to focus on to create a unique display label, which, of course, must also contain pertinent information like product information and pricing.
This article possibly should be titled, “Getting to the bottom of your product is a challenge.” It’s overly simplified to say the bottom of something is the bottom because it’s standing on that surface, but that’s exactly the problem – access. Bottom labeling, or coding, requires clear access to the bottom. That’s it. Systems for […]
Before purchasing a major piece of case labeling equipment for your company, you want to make sure that a particular brand and model will help you achieve your operational and quality objectives within your intended budget. That’s why it is important to first establish all of your business needs and desires, so you can cross reference equipment features and benefits that are the most mission-critical to your business. It is within this framework that a wise purchasing decision is made for case labelers.
Finding a labeling machine to suit your specific needs won’t be a problem if you know what to look for when considering your options. The ongoing technology advancements have led to a wide range of very versatile labeling machine choices in today’s marketplace. For instance, today a new labeling machine may come with software that allows you customize labels of many types with special lettering, colors, and graphics.
If you’ve ever wondered “what is a top and bottom labeling system and what is it used for?”, then you’re not alone. Here are some answers to clarify the confusion.
Making any expenditure on new capital equipment like a new label printers must always be carefully vetted in terms of the potential return on investment. After all, a label printing machine will be an integral part of the operation for years to come, making it a piece of technology you want to ensure will stand the test of time and do its part to facilitate the company’s profitability. And, with this initiative, sooner is always better as there are multiple ways such a piece of equipment can be a business booster in terms of productivity, quality, and cost savings.
Sometimes, cases include a lot of variable data, depending on the industry or application. There can be addresses, nutritional information, bar codes, lot numbers, product identification, etc. Case labelers are a great strategy to not only save money, but they can also help to reduce the space it takes to produce custom printed cases. Instead, blank cases can be selected for different products and then labeled with variable information on an on-demand basis.