Impulse purchases of consumers are what causes snack companies to be in heavy competition, and capturing sales means making the most of their brands. Before that bag of chips ever gets to the shelf, and entire team of brand marketers are working to maximize the packaging artwork for marketing and promotional purposes. The last thing they want is a poor-quality code that could detract from the package or dilute the marketing message.
At Griffin Rutgers, we understand the importance of excellent print quality and seeing that you achieve your operational goals. We offer the perfect combination of technology, expertise and service options when it comes to your choice for printing and coding salty snack packages and other products.
As a manufacturer, it’s important to understand that each piece of coding technology produces a code of differing appearance. A major benefit of using TTO (thermal transfer overprinter) is that it offers high resolution content as they can print a resolution of 300 dots per inch – DPI – or 12 dots per millimeter.
TTO is the ideal coding solution for bag applications as it is designed to print high quality codes on flat, thin, flexible films. Printing on roll stock before the bags are formed allows the printed film to be formed into various types of packaging such as zipper, gusseted, stand up, 4-sided or other pouch variations.
Recently, the privately owned and family-oriented company, Utz, made a move to thermal-transfer overprinting as their coding method of choice for its primary packages of salty snacks. The reason: It could realize a 33% savings on maintenance and reduce its downtime for code changes as a hot stamp code block. For the machine operators, the printing decision is a real time saver, as a code-block change could take the company a minimum of five minutes, which could equal costly downtime for a production line marking 100-plus potato chip and snack bags per minute.
Using TTO on one of Utz’s many bagging lines, the product is marked with the bagstock with a price, a date and Utz-specific information such as a lot number or a manufacturer code.
Changing a code before thermal-transfer printers were added to the plant required the assistance of tweezers and wrenches, which only increased the tediousness of the task. If a code was printed incorrectly, the misprinted bags had to be destroyed, and the product had to be repackaged, racking up waste in both materials and time.
TTO will produce crisp coding on a consistent basis even in high line speeds. Code changes simply require a few taps of a touchscreen to create the new price and expiration date. That means downtime for code changes and lost production have virtually disappeared.
Coding, labeling, and marking salty snack foods and candy/confection products requires unique product identification for complete supply chain traceability, retail sale, as well as clear, precise print to enhance overall branding. At Griffin Rutgers, we can put our fifty years of experience to work in providing the exact piece of equipment for printing and coding salty snack packages and other products.
Packaging, Printing & Labeling Snacks
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Dairy Product Coding & Labeling
Anytime you’re working with food products, there are a multitude of guidelines that must be followed, this is true with dairy packaging and labeling.Continue reading→
Printing, Marking & Coding of Candy Packaging
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Labels On Vegan Or Plant-Based Products
Consumers are becoming more savvy with regards to their food choices and many are turning to vegan, or plant-based alternatives. While it may seem these terms are interchangeable, as they both exclude animal products, they are not necessarily viewed the same way, says the Plant Based Foods Association (PBFA). Labels on vegan or plant-based products...Continue reading→
Creating Authentic Food Labeling
According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also found that roughly 20% of the respondents have full trust in organic food labels, with less than 60% having only partial trust.Continue reading→
‘Free From’ Labeling
It is estimated that 2 percent of adults and about 5 percent of infants and young children in the U.S. suffer from food allergies. Approximately 30,000 consumers require emergency room treatment and 150 Americans die each year because of allergic reactions to food. As a result, the FDA enacted the Food Allergen Labeling and Consumer Protection Act (FALCPA) in 2004.Continue reading→
Aluminum Foil Packaging
Low density polyethylene (LDPE) and flexible metallized films like aluminum foil, are widely used for confectionary and salty snacks packaging. Flexible packaging is the fastest growing packaging type driven by innovations including zippers, gussets and windows. Flexible packaging is also popular because of portion control packaging and lower transportation costs.
Marking And Coding Solutions For Food Packaging
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On-Brand Packaging
Almost everything we eat, wear, or use comes in some sort of packaging. The package is a way to get information about your product to the consumer, but in reality, marketing places a large role in how your product is perceived. On-brand packaging creates the first impression on the potential buyer, and it’s important that...Continue reading→
Food Traceability
The global food supply chain has evolved as companies seek to enhance their capabilities to feed the world’s growing population. As the importance of food traceability continues to grow, you can depend on Griffin-Rutgers to provide labelers and coders to meet the demand.
