The value of a product contained inside its package may be initially valued based on the aesthetic appeal of its packaging as a first impression marker. When it comes to high end, high value cosmetic products, the aesthetics certainly play a part in the marketing of those products. Regardless of the appeal of products’ packaging it will likely need to have some form of coding – at the very least a batch code.
Coding that is applied through an online printer is limited to either embossing or simple contact method printing ranging from low-resolution inkjet printing or embossing. Manufacturers that require high resolution printing (typically used to not distract from the aesthetic appeal of the packaging) turn to thermal inkjet printing methods. With a thermal inkjet printer true type fonts are able to be used and at resolutions of up to 600 dpi; this leads to clear, sharply focused printing.
Printing on non-porous surfaces including coated cartons or blister foil packaging is possible through the use of a system that delivers inks in both alcohol and water-based styles. Another alternative for high end cosmetic packaging includes using offline printing which can be accomplished by printing on a sleeve or a carton. A high resolution thermal transfer method can be used and this method allows for the printing of more lines of code than traditional methods.
Packaging, Printing & Labeling Snacks
Consumers want snack packaging that is easy to open, keeps products fresh, and is easy and convenient to take on-the-go.Continue reading→
Printing On Baby Bottles
The number of babies expected to be born in the next year is less than usual due to the coronavirus problem. However, there are still many babies who need baby bottles and nipples to fulfill their feeding needs.Continue reading→
Labeling E-Liquids For E-Cigarettes
The demand for electronic cigarettes is on the rise and is showing no sign of slowing down. Without a doubt, ‘vaping’, as it’s commonly called, is gaining popularity. According to one survey, 10% of adults in the U.S. now vape, and the CDC indicates that more than 9 million U.S. adults vape on a regular basis.Continue reading→
Creating Authentic Food Labeling
According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also found that roughly 20% of the respondents have full trust in organic food labels, with less than 60% having only partial trust.Continue reading→
The Global Cosmetic Packaging Market
In a recent report provided from Research and Markets, the global cosmetic packaging market was valued at $24.86 billion in 2017, with the numbers expected to reach a value of close to $31 billion by 2023. When speaking of cosmetics, the term covers a wide range of products. Beyond makeup, it encompasses everything from toothpaste, deodorant, facial products, bath and body products; primarily anything that touches the skin.Continue reading→
Packaging Luxury Goods
Carefully crafted packaging of luxury goods is designed to deliver a high level of on-shelf ‘wow factor’ to the consumer. Items such as premium foods, cosmetics, and perfumes rely on beautifully created packaging. Quality is integral, and within the luxury category, more than others, minimal design is preferred over confusing branding and messaging.Continue reading→
Printing On Paperboard Containers
Paperboard and folding cartons for retail and product manufacturing is becoming a desired choice for product packaging solutions. The multitude of benefits that paperboard offers across its lifecycle – from manufacturing to retailing to consumption and recycling – is becoming clearer every day.
Happy Birthday To The Barcode!
Chances are you don’t pay too much attention to the barcode. It’s ubiquitous and likely a part of your everyday life. It’s a rare grocery or department store that doesn’t have bar codes on all of their products. With a simple swipe, the price and the item name are pulled up in a computer, the...Continue reading→
Packaging Printing Solutions For The Cosmetic Industry
When it comes to the printing of cosmetic packaging, clarity, accuracy and appearance are crucial. Manufacturers know that the coding of cosmetic containers and packages requires a high attention to detail and they also know that printing on the high-gloss carton surfaces, plastics and glass in which cosmetics are typically packed, requires a printer that...Continue reading→
