As part of the marketing of your product, the display label is a mission-critical component that can help inspire—or deter—a purchase decision. A well designed and printed label can draw a prospective customer to the product and then convince them to buy based on what they see and read. There are multiple crucial elements that are involved in designing a display label that’s a true standout.
Elements of a Display Label that Gets Noticed
- Color: Color is an important element that can catch the eye on the retail shelf, but the design should aptly coordinate with the company’s overarching brand image and color scheme.
- Readability: From the font and character spacing to the number and placement of words and information to be printed on the label, you need to think about designing it in a way that the consumers can read, understand, and emotionally and/or intellectually connect with.
- Shape: Depending on the product, you may need to think about changing the shape of the label to best align with the package shape. For instance, a bottle might have an oval display label while a food label on a box might be rectangular. The shape of the label needs to complement the overall packaging to make it appealing and relevant to the consumer.
- Graphics: Today’s consumer often relates with images and symbols that help to emotionally engage them with the product. Choose images that help sell the product but be sure to use these sparingly as it can easily overwhelm if label is full of graphics.
- Content: Information is a powerful tool and labels need to relay a lot of data—some required due to stringent laws—but they also have to help the consumer make a point of sale decision. Effective content will also include a point of contact for more information, such as a QR code or at least a web site address.
- Material: Another design factor is the label material since this is what maintains the integrity of the actual label design over time and throughout various environments. This facet should be considered in terms of where the product will be stored, shipped, and displayed.
Beyond these key considerations it is also a good idea to research what the competition has produced on their display label so that you can differentiate your design and ensure the product has a marketplace edge. In Summary Here are some main ideas about what to think about when designing a display label:
- Elements to include in the design are label shape, colors, and graphics to set the label apart from others and align with the company’s brand look and messaging about the product.
- Readability is crucial along with the actual content because that is where information is that can influence the purchase decision.
- The label has to look good over time, so the label material can ensure that all the other elements last despite many types of environments.
High Resolution Printing: Features Of The Foenix FXONE-Touch
Whether you’re a first year start-up, a larger company that has only a small need for high resolution printing or a company that has a large need for high resolution printing there’s a good chance you’re looking for a low-cost way to code your packages. But, of course, you still want to look professional in...Continue reading→
Foenix Coding Printers: What Makes Them Different?
Foenix Printer Features The market is flooded with various models of ink jet printers across a wide range of technologies, brand names and ink types, which can make it challenging to discern what printer is the best for which application and environment. Many in the industrial and commercial marketplace are loyal to Foenix Coding Printers,...Continue reading→
Why Product Labeling Is So Important
Studies have shown that 65-70 percent of purchase decisions are made in-store based on the product packaging and labels alone. With the vast quantity of products available, product packaging is incredibly important! Whether you’re redesigning the look of your existing packaging or launching a new product, there are several tips that will help you produce...Continue reading→
Is Private Labeling Right For Your Business?
Most consumers are aware that there are products generally manufactured by one company but labeled with another company’s brand, aka private labeling. Not only is this beneficial to the manufacturer who profits from the sale of its product but also creates a stream of revenue from the reseller. Meanwhile, the store who is rebranding it...Continue reading→
Hardware Supply Packaging And Labeling
There are many different styles of hardware supply packaging and labeling. Even with the different packaging types, it’s imperative that all your packaging meet a highly regulated set of stringent packaging regulations. Barcodes, sensor codes, warning labels, all must meet retail and wholesale standards – every single time. For instance: Nails – packaged in tubs,...Continue reading→
Labels On Vegan Or Plant-Based Products
Consumers are becoming more savvy with regards to their food choices and many are turning to vegan, or plant-based alternatives. While it may seem these terms are interchangeable, as they both exclude animal products, they are not necessarily viewed the same way, says the Plant Based Foods Association (PBFA). Labels on vegan or plant-based products...Continue reading→
Labeling E-Liquids For E-Cigarettes
The demand for electronic cigarettes is on the rise and is showing no sign of slowing down. Without a doubt, ‘vaping’, as it’s commonly called, is gaining popularity. According to one survey, 10% of adults in the U.S. now vape, and the CDC indicates that more than 9 million U.S. adults vape on a regular basis.Continue reading→
Creating Authentic Food Labeling
According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also found that roughly 20% of the respondents have full trust in organic food labels, with less than 60% having only partial trust.Continue reading→
Challenges In Labeling And Coding
If the barcode or marking of your product is unreadable, it can result in recalls, unhappy customers, and even fines. It is important to identify these issues early by implementing regular checks and verification to ensure quality.Continue reading→
Security Labels
Unfortunately, brand reputations are being tarnished across the country because of the high-rate of counterfeit products. Consumers are losing trust, even amongst the most well-known brands. As a result, security labels are trending across all markets as a way to better track and prevent counterfeit products.Continue reading→
