Most consumers are aware that there are products generally manufactured by one company but labeled with another company’s brand, aka private labeling. Not only is this beneficial to the manufacturer who profits from the sale of its product but also creates a stream of revenue from the reseller. Meanwhile, the store who is rebranding it […]
According to a study conducted by OnePoll, 75% of those who responded, noted that if the term ‘organic’ was used on the label or in the marketing campaign, they were more likely to make a purchase of said item. Nearly 60% were attracted to any given item if it was labeled ‘all natural’. The survey also found that roughly 20% of the respondents have full trust in organic food labels, with less than 60% having only partial trust.
Unfortunately, brand reputations are being tarnished across the country because of the high-rate of counterfeit products. Consumers are losing trust, even amongst the most well-known brands. As a result, security labels are trending across all markets as a way to better track and prevent counterfeit products.
In 2018, product packaging gave manufacturers a lot of innovative ideas and options, both functionally and aesthetically. 2019 promises to be just as innovative, and continue to grow with more color, graphics and material in exciting new ways.
The world of labeling changes at an ever more rapid pace every day. The professionals from Griffin-Rutgers know this because manufacturers are constantly redesigning packaging components, seeking commonality of goods, and packaging lines for greater efficiency and output. Packaging systems have to keep up with such needs for ever increasing efficiency as well as new […]
This article possibly should be titled, “Getting to the bottom of your product is a challenge.” It’s overly simplified to say the bottom of something is the bottom because it’s standing on that surface, but that’s exactly the problem – access. Bottom labeling, or coding, requires clear access to the bottom. That’s it. Systems for […]
Manufacturing companies that need to print labels on their products need to first determine whether they need to print on the top or the bottom of the product or need a wrap-around system. As the professionals at Griffin-Rutgers explain there are automatic labeling systems to address each print type. Griffin-Rutgers carries a complete line of […]
Re-Pack three roller indexing labeling systems are those designed to “orient a cylindrically shaped item and apply a wrap-around label.” In this labeling process, the label application is accurately aligned to a specific spot on the individual product item. This unique labeling process can be accomplished with a fully automated, in-line system or as an […]
The Indexing Starwheel Labeling system manufactured by Re-Pack is one that is designed to easily integrate with an existing conveyor line system. An indexing system such as this is normally used when a label needs to be placed on the bottom of a container after the filling and capping stations. Containers such as jars, tubes, […]
If you walk into a grocery or department store and check out the baked goods section, chances are you will look at the labels and the ingredients and some of the other packaging that those products come in. More and more consumers read labels for sugar, sodium and calories along with gluten-free, GMO information and […]
The Mini-Panel labeling system is one of those technologies that continues to evolve. It currently offers the flexibility of using one or two labeling heads and can be used offline (semi-automatically) or can be integrated into a production line (fully automated). Many manufacturers might consider a mini labeling system to be an “entry level” device, […]
Square and rectangle containers are the norm in many retail, pharmaceutical and manufacturing settings and because of that, product labelers have been specifically designed for these packages. As such, products with three and four panel label applications on square and rectangular containers have become more common. Re-Pack Inc. has designed a line of labeling systems […]
A RFID or Radio Frequency Identification is something that transmits the identity of an object by means of radio waves. There are multiple different ways of identifying an object (human readable, bar codes, 2D codes, etc,) but the RFID premise is based around a microchip with an antenna that transmits data via a reader to a computer, which then translates the radio wave into usable information. RFIDs […]
Labeling systems come in all shapes and sizes. The choice of which one is right for your company’s needs depends on a variety of factors. There are times when you can’t simply choose the most popular type, because your needs may be different than the next guy. After all, a company’s products and packages are often like snowflakes — no two are alike.
As a kid, do you remember trying to get a square peg into a round hole? You sure were determined, weren’t you? For many companies, that’s what it feels like with certain package types. The truth is, not every item has the perfect shape and size to make labeling easy. Often, labeling systems are simply not designed for packages and labeling needs that are outside the “norm.”
Product purveyors know that a display label is critical for attracting customers to an item on retail shelves. The label must stand out to get the necessary attention amongst all the other competitive products crammed in around, above, and below the product. That’s why it is well worth the time and effort to create a unique packaging label that draws attention and ultimately facilitates your product being selected above and beyond all others on the shelves. Here are a few tips and tricks on what to focus on to create a unique display label, which, of course, must also contain pertinent information like product information and pricing.
RFID identification, an acronym for Radio Frequency Identification Devices, is a technology that helps to identify objects or even people by using radio waves and a specialized equipment set. This equipment includes a transreceiver and an antenna to read and decode the radio frequency, and a reader or tag that receives and processes the radio frequency into digital information, or data, which can be used for tracking and inventory management purposes.
When it comes to a display label, there are some very specific elements that you must consider when creating a design that stands out on the shelf and garners the attention you are seeking from your target customer. Here are some important elements that you will want to consider in your design.
As part of the marketing of your product, the display label is a mission-critical component that can help inspire—or deter—a purchase decision. A well designed and printed label can draw a prospective customer to the product and then convince them to buy based on what they see and read. There are multiple crucial elements that are involved in designing a display label that’s a true standout.
With so many different types of labelers available in today’s marketplace – and with some companies offering more than forty different models of labeling systems – it can be difficult to know which unit suits your particular need. However, if you are going to make an investment in one of these labeling systems, you need to know fundamental pieces of information for both your current needs and those forecasted in the months and years ahead. This includes what material you will be labeling, the shape of the product and how many units need to be produced in a given timeframe to help determine the speed at which the machine must perform.
Making any expenditure on new capital equipment like a new label printers must always be carefully vetted in terms of the potential return on investment. After all, a label printing machine will be an integral part of the operation for years to come, making it a piece of technology you want to ensure will stand the test of time and do its part to facilitate the company’s profitability. And, with this initiative, sooner is always better as there are multiple ways such a piece of equipment can be a business booster in terms of productivity, quality, and cost savings.
If you’ve ever wondered “what is a top and bottom labeling system and what is it used for?”, then you’re not alone. Here are some answers to clarify the confusion.
Finding a labeling machine to suit your specific needs won’t be a problem if you know what to look for when considering your options. The ongoing technology advancements have led to a wide range of very versatile labeling machine choices in today’s marketplace. For instance, today a new labeling machine may come with software that allows you customize labels of many types with special lettering, colors, and graphics.
Before purchasing a major piece of case labeling equipment for your company, you want to make sure that a particular brand and model will help you achieve your operational and quality objectives within your intended budget. That’s why it is important to first establish all of your business needs and desires, so you can cross reference equipment features and benefits that are the most mission-critical to your business. It is within this framework that a wise purchasing decision is made for case labelers.
Sometimes, cases include a lot of variable data, depending on the industry or application. There can be addresses, nutritional information, bar codes, lot numbers, product identification, etc. Case labelers are a great strategy to not only save money, but they can also help to reduce the space it takes to produce custom printed cases. Instead, blank cases can be selected for different products and then labeled with variable information on an on-demand basis.